Search Engine Optimization (SEO), a scientific procedure, improves the visibility of websites in organic searches for keywords relevant to the products and services offered by businesses. SEO is an essential ingredient of digital marketing as it helps businesses reach across to their target online audience. Enhanced visibility of your website in search engines directly contributes to improving the bottom line of your business. Implementation of SEO in the right manner ensures more organic traffic and leads. Search engine optimization definitely takes longer time to yield results, but the results obtained will change your company’s game in the industry forever. Being in the top ranks of Google SERP (Search Engine Results Page) will drive both conversions as well as brand awareness, thus achieving multiple KPIs at once with very less investment. SEO is not just important for large-sized businesses but also for small and medium-sized businesses. According to a Hub Spot study that was featured on Search Engine Journal, more than 75% of internet users never scroll past the first page of search engine results pages (SERPs). Simply put, if you aren’t on the front page, then it’s as good as saying your website doesn’t exist.
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